Rihanna's steamy new sinlge 'S&M'

Rihanna's brand new, saucy single ‘S&M’ has recently been released off her filth studio album, Loud. In the short time of it being out in the open, it has caused vast scepticism around the world, resulting in the video being banned in 11 countries and has even been banned from Radio 1's playlist. You don’t need to be a genius to work out that Rihanna is obviously channelling her freedom by expressing that she can do whatever she wants, despite what the media scandalise. We are shown this specifically with the vast visions of the gagged press throughout the video. I guess we can all give her a round of applause for taking the piss out of the paparazzi, but isn’t this one step too far?

Rihanna has never been one to be camera shy, by never being reluctant to reveal herself or shy from performing her notorious, dirty dancing. It becomes no big shocker that the 'S&M' video entails a vast amount of sexy attributes and the bearing of lustful flesh. Rihanna acts out an array of kinky actions; portraying herself as a dominatrix, by dressing in tight latex numbers, whilst prancing around, provocatively cracking her whip.

I suppose she’s not all guilty as we have seen pretty much every female celebrity in some suggestive manner. But this is still promoting that women should have to take their kit off to make a living, or feeling forced to dress seductively, don’t you think? Particularly, after seeing men lust over these “irresistible” images and videos. Conversely, for those of you who are self-conscious, as we see Rihanna show off her curvaceous figure, flaunting around in PVC lingerie, carrying a bucket of popcorn beside her in “S&M”. It shows that you don’t have to be skinny like most highly publicised celebs. However, the unreality of the flawlessly “perfect” face of Rihanna in the video, is probably likely to make some of us girls feel badly of ourselves. With the upheaval of young girls choosing to dress revealingly to match their idolised stars, seeing girls as young as 11 or 12 getting eyelash extensions amongst other treatments, is it right that we’re allowing this to happen? Especially with the issue of paedophilia and accessibility of child pornography, should these music videos be allowed to hit the “mainstream” if they promote sexuality in such a strong way?

Rihanna is an obvious role-model for millions of people. We have all observed the mirrored effect when Rihanna changes her style. So does everyone else. Most recently her red headed army has invaded the world, exposing that wannabe-Rihanna’s’ are romping the streets. So when you see her music video being jam-packed with erotic imagery of her sexualising the “normal” act of eating a banana, being cling filmed to a wall and seeing her raunchily tied up, it comes to mind what young girls think when these sexualised images, by a world-class artist are being publicly aired? As we already have a crazily high teenage pregnancy rate in the UK, and STI’s crawling at its peak, do we need further encouragement for mini rih-rih’s to lose their virginity earlier than they should? And with 'S&M’s' steamy lyrics - "'Cause I may be bad but I'm perfectly good at it. Sex in the air. I don't care, I love the smell of it," she sings. "Sticks and stones may break my bones but chains and whips excite me." Need I say any more?

Watch the video below and tell us what you think:

http://www.youtube.com/watch?v=KdS6HFQ_LUc

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